Online retailer which sells sewing machine parts and supplies to retail consumers.
About the website
SewingStyle.com has been establish since September 2007 and proven to be a profitable website with great opportunity. The website was develop for sewing consumers can find and purchase parts and supplies for their machines and projects. My staff and I know almost nothing about sewing machines...  [more]
... and we were able to grow this company to this point so it is not necessary for sites buyers to have experience with sewing machines. SewingStyle.com is a Google Authority website. Only "Authority Sites" have additional deep site links showing since it uses more valuable space in Google's search results page. The information found on SewingStyle's product pages is unique from all our competitors, we have spent months consolidating product information from various reliable sources about each part and which brands and models they fit. For example we had a foot controller manufactured by Singer that Singer stated only fits 3 of their machines, after doing some research we were able to locate 13 other machines of various brands that this foot controller will work on. Another example is how we added sewing machine belts to the site. There are thousands of sewing machine models that belts are no longer made for by their original manufacturers. So we listed all our belts on our site organized by size and type, thus if the consumer has their original belt that needs replacing they can easily locate a replacement belt based on the length and type. These types of product marketing strategies set our site out from our competitors and even the manufacturers thus increasing our sales and customer satisfaction.
Whats included?
Site
- Domain name
- All content is included: Professionally designed site (CSS), Images, Logos and unique content. The site have been search engine optimized by a Search Engine Optimization professional that ran a internet marketing company. Most major keywords have double listings in the organic search results to ensure maximum exposure.
- All technology
We have installed a site search feature so consumers can easily search through the 20,000 products currently on the site. We have chosen to use Yahoo site search technology due to its overall usability and reliably. Additionally customers can instantly purchase download able PDF instruction manuals that our shopping cart will immediately delivered to the customer.
- Inventory
Approximately $1500 worth of inventory will be shipped to the buyer. Inventory varies greatly from popular products to products no longer available from the manufacturer.
- Historical customer data
This includes names, physical addresses, email addresses, phone numbers and sales history for approximately 4000 customers.
- Vendors information
We will introduce the buyers to our current vendors and potential future vendors that we have established relationships with.
- Marketing materials and advertisements
This includes Keyword lists, Search Engine Optimization Reports, PPC advertisements, past newsletters and email blasts.
- All digital assets
This includes exclusive PDF documents that customers purchase. Additional sites such as SewingStyle.com etc...
- Future Plan
A 'future plan' document will be transfered to the buyers that provides them with plans on how to increase sales, technology, better the order process and which product lines we feel should be introduced to the sites customers.
Credit card sales numbers:
Revenue Details for Last 7 Months:
* Jan 2008 -> 167 Sales - $6,181.74 total revenue
* Feb 2008 -> 188 Sales - $7,566.55 total revenue
* Mar 2008 -> 481 Sales - $16,744.16 total revenue
* Apr 2008 -> 578 Sales - $19,838.92 total revenue
* May 2008 -> 374 Sales - $14,884.61 total revenue
* Jun 2008 -> 442 Sales - $18,999.82 total revenue
* Jul 2008 -> 642 Sales - $22,991.34 total revenue
Opportunities for Growth:
* Turn on and expand the Pay-Per-Click Search Engine Marketing campaigns
* Adding an affiliate program
* Improved SEO optimization
* Adding a blog
* Refining the up sell items that are offered
* A monthly newsletter either off line or online or both
* Joint Ventures (I havent even tried this avenue)
* We never accepted phone orders, doing so should increase sale by about 35% as our companies key demographic is women ages 45 - 75
* We currently receive an average of 100 part requests a day which go unanswered due to time restrictions by replying to these emails sales can greatly be increased.
* Huge potential about 20,000 products are currently on the site and you can add about another 100,000 or so to increase revenue. There are hundreds of different product types you can add to the site to expand its product lines. We currently don't sell any machines so expanding into this area will greatly increase revenues as machine prices vary from $59.99 to $19,999.99.
* We have about 50 instruction manuals scanned and uploaded to the site in PDF form so consumers can choose the instant download option. When customers do select that option 100% of the sale is pure profit. Expanding this area of the business can really increase profits as we sell a large number of instruction manuals.
* You can also expand into various shopping channels such as amazon and ebay.
Total Traffic for Last 12 Months:
* Nov 2007 4,285 visitors
* Dec 2007 4,518 visitors
* Jan 2008 9,440 visitors
* Feb 2008 9,173 visitors
* Mar 2008 16,411 visitors
* Apr 2008 18,923 visitors
* May 2008 13,869 visitors
* Jun 2008 4,154 visitors
* Jul 2008 13,035 visitors
* Aug 2008 12,746 visitors
* Sep 2008 13,666 visitors
Organic Search Engine Visibility Statistics: (For 500 High Traffic Kwds)
Listings in the First Position 89
Listings in the Top 5 Positions 354
Listings in the Top 10 Positions 494
Listings in the Top 20 Positions 680
Listings in the Top 30 Positions 783
Search Engine Listings: (For 500 High Traffic Kwds)
* Google 593
* MSN 104
* Yahoo 86
Question: Why are you selling the website if it makes so much?
Answer: Over a 6 month period all 3 of our employees left the company and I do not have the time or desire to rebuild our team. There is great potential with this company however I am looking to concentrate on some of my other assets.
Question: How much money do you spend on advertising?
Answer: None. All our sales come from our organic search engine listings. For about 6 months We did spend from $300 - $1200 a month on PPC advertising, however as our organic search engine listings grew we turned the PPC ads off.
Question: I have no experience with Sewing Machine, will you help me?
Answer: We will provide you with one week of support after the auction has ended. We will provide support only to the extent of getting the company transfered to you. If you do not know how to run an internet business or how to do internet marketing then you will need to hire a consultant we will not teach you how to run an internet business. We will however get you familiar with our vendors and provide all logins for our internet assets.
Expenses:
They are what you would expect from a normal website:
Standard low cost web hosting
Shopping cart $30 every three months
Payment terms: 10% by Google Checkout within 1 day of auction end. Rest by Escrow.com or bank wire. Many people recommend escrow.com for high value transactions. If via Escrow.com, Buyer covers 1.9% escrow fees. Bank wire is free. Website will be transferred to new owner within 7 days of payment by bank transfer.
|
